What Do You Live For?

Annual Life Fitness ‘I Live It!’ Contest to Discover Inspirational Success Stories

SCHILLER PARK, Ill. (July 17, 2008) – Everyone has a different motivation for working out. For some, it’s to someday walk a daughter down the aisle, for others it’s to walk up the stairs and not be out of breath or to simply look and feel great each day. Leading exercise equipment manufacturer Life Fitness wants to find those individuals whose commitment and motivation to working out has created a life-changing experience with its annual “I Live It!” contest.

Exercisers with an inspirational success story using Life Fitness equipment can tell their tale by visiting www.lifefitness.com/iliveit. The top 10 success stories, as chosen by an expert panel at Life Fitness, will receive authentic Life Fitness gear and have their stories shared on the Life Fitness Web site. The first place winner also will receive $6,000 worth of Life Fitness equipment, with the second prize winner receiving a $500 shopping spree.

“We’ve heard countless stories in the last several decades from our customers thanking us for helping them reach their health and fitness goals,” said John Stransky, president of Life Fitness. “This program helps us celebrate their successes and hopefully inspires others to make the lifelong commitment to fitness.”

Entries must be received by Dec. 10, 2008. For more information, visit www.lifefitness.com/iliveit. 

About Life Fitness
Life Fitness, a division of Brunswick Corp. (NYSE: BC), is the global leader in designing and manufacturing a full line of high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for 30 years. Life Fitness’ cardiovascular and strength-training products, including the renowned Lifecycle exercise bike, are used worldwide in health clubs, fitness centers and wellness facilities, as well as in homes. The company is headquartered near Chicago, in Schiller Park, Ill., and distributes its equipment in more than 120 countries.

Life Fitness and Lifecycle are registered trademarks of Brunswick Corp.

Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300, www.lifefitness.com

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